Curly Q | A Curly Hair Brand
Project
This project focused on developing a brand for a fictional company from the ground up. It involved creating essential brand elements, including logotype, image mark, typography choices, color palette, and patterns or textures. Additionally, the project required the design of five collateral pieces and the development of a brand standards guide outlining proper usage guidelines.
Timeline
Eight weeks
Context
I created and executed the creation of "Curly Q," a curly hair brand. The product line features a specialized shampoo, conditioner, and hair serum tailored for curly hair, alongside a branded hair towel for added luxury. Additionally, I designed website screens to ensure a cohesive online presence that mirrors the brand's clean and classy aesthetic. The goal was to provide a complete brand experience that celebrates the beauty of curls with sophistication.
